I started in product marketing — launching an app to 300,000 installs before I'd fully learned what a conversion funnel was called. Twelve years later, that same instinct — test it, measure it, do more of what works — has taken me through a fast-growing D2C mattress brand, Sony's TV business, and LG's largest online category in India.
In 2025 I moved to Paris. I'm learning French, rebuilding parts of my skill set for the EU market, and applying the same discipline to a new market I've applied to every one before it: understand the platform, test deliberately, and let the data — not the opinion in the room — decide what happens next.
