Advertising, Seller/Vendor Central, Brand Analytics, and inventory health — grouped by what each one actually measures, with two live calculators below.
| Input | Value |
|---|---|
| Ad Impressions | 500,000 |
| Ad Clicks | 2,500 |
| Ad Spend | €3,000 |
| Orders from Ads | 150 |
| Ad Sales | €9,000 |
| Glance Views (GV) | 40,000 |
| Total Orders (paid+organic) | 400 |
| Total Sales (paid+organic) | €24,000 |
| New-to-Brand Orders | 60 |
| Metric | Formula Applied | Result |
|---|---|---|
| CTR | 2,500 ÷ 500,000 × 100 | 0.50% |
| ACoS | €3,000 ÷ €9,000 × 100 | 33.3% |
| ROAS | €9,000 ÷ €3,000 | 3.0 |
| CVR (Orders ÷ GV) | 400 ÷ 40,000 × 100 | 1.0% |
| TACoS | €3,000 ÷ €24,000 × 100 | 12.5% |
| NTB % | 60 ÷ 150 × 100 | 40.0% |
The read: ACoS of 33.3% looks weak alone, but TACoS of 12.5% shows ads drive only an eighth of total revenue — organic is doing most of the work, and ads are pulling in real new customers (40% NTB). Keep investing; don't panic about ACoS.
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Paid + organic, one screen
Break-even ACoS is the ceiling — the ACoS at which advertising stops being profitable per unit, before overhead.
Per-unit economics
Break-even ACoS = Contribution per Unit ÷ Selling Price × 100. Spend above this ACoS loses money on that unit, before any other overhead.
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