Frameworks & Reference Tools

The thinking, made usable.

Metrics glossaries, live calculators, and frameworks I actually use — not gated behind a form, free to use directly.

Reference & Frameworks

Read before you build.

Reference + Calculator

Metrics Library

Every Amazon metric across Advertising, Seller/Vendor Central, and Brand Analytics — with a live calculator.

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Framework

GEO & MarTech

How generative-search discovery, owned websites, and the attribution stack fit together.

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Guide

Web Analytics

Intro, GA4/GTM installation steps, and how to read and optimize weekly.

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Directory

Tools & AI

A working directory of Amazon seller and AI tools, with honest opinions.

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Illustrative

Methodology Examples

Four hypothetical, clearly-labeled scenarios showing how I'd approach categories beyond current real case studies.

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Marketing Tools

Built for the campaign work itself.

Free Tool

ROI Calculator

Quick ROI, campaign math, and customer economics — general-purpose.

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Free Tool

UTM & Meta Tag Builder

Build campaign URLs and Open Graph/Twitter tags — no signup.

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Free Tool

QR Code Generator

Turn any URL into a downloadable QR code for print or packaging.

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Free Tool

Voice Tools

Browser-native text-to-speech and speech-to-text — no library, no server.

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Live Feed

Marketing News

Auto-updating headlines from trusted industry sources.

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Free Everyday Utilities

19 tools, nothing to do with marketing.

19 Free Tools

Utilities — BMI, Loan, Currency, PDF, Password, and More

BMI calculator, loan calculator, compound interest, currency converter, date/age calculators, unit converter, word counter, duplicate content checker, password generator, HTML converter, image compressor/converter, photo editor, PDF converter (images↔PDF), and a social video maker — all free, all running in your browser, nothing uploaded.

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Free Download

The Digital Growth Playbook

The launch funnel, the metrics cheat sheet, and the budget rhythm behind every campaign on this site — one free PDF, no signup.

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Questions? Ask me anything →

Digital Growth Assistant

Knowledge base, not live AI — instant answers

Hi — I cover growth marketing, reading reports, Amazon/Google/Meta Ads setup, web analytics, AI tools, strategy, and product launches. Pick a topic below or type a question.