Growth, commerce, strategy, data, and technology aren't separate skillsets in practice — each decision in one touches the other four.
Full-funnel paid strategy, conversion rate optimization, and the weekly discipline of turning campaign data into budget decisions — proven across Amazon, Flipkart, Google, and Meta.
End-to-end ownership of D2C sites (sleepx.com, sony.co.in) and marketplace operations (Amazon, Flipkart, Pepperfry) — from Magento content to Vendor Central strategy.
GTM planning for new product launches, customer journey mapping, and translating a business goal into a channel-by-channel plan — not just campaign execution.
GA4, SQL, and Excel-based reporting built for a weekly stakeholder rhythm — the measurement layer that makes every other pillar accountable.
Genuine hands-on fluency directing AI tools for research and execution, plus a working understanding of the MarTech/attribution stack (GTM, GA4, GDPR-compliant tracking) underneath modern owned websites.
For companies, founders, and agencies — not just full-time roles. Each area below can be a single engagement or an ongoing one; scope is set by what the situation actually needs, not a fixed package.
A full-funnel audit — where the real leak is, not just where it looks like one — followed by a prioritized plan ranked by effort versus impact, not a generic 90-day template.
Best for: brands with a growth plateau and no clear diagnosis of why.
An independent review of paid channel efficiency — Amazon, Google, Meta — with specific, actionable findings rather than a generic scorecard. No agency conflict of interest since I'm not the one running your campaigns.
Best for: a second opinion before renewing an agency contract or scaling spend.
Amazon and Flipkart marketplace strategy, D2C site strategy, or both together — campaign structure, Brand Store/content, and the operational rhythm (reporting, budget cycles) that keeps it running after the initial setup.
Best for: a brand launching on a new marketplace, or one whose existing presence has stalled.
GA4/GTM setup done properly the first time, or a reporting structure stakeholders actually trust and read — the difference between a dashboard that gets ignored and one that drives real decisions.
Best for: teams currently stitching reports together by hand, or unsure their tracking is even accurate.
Practical, judgment-led guidance on where AI tools genuinely help versus where they're hype — prompt workflows, tool selection, and honest limitations, grounded in actual hands-on use, not vendor claims.
Best for: teams under pressure to "do something with AI" without a clear plan yet.
Cross-functional digital strategy for larger organizations — the kind of work that touches product, sales, and tech simultaneously, drawing on direct experience coordinating exactly those teams (see the Sony case study on the Work page).
Best for: organizations where the challenge is cross-team alignment as much as strategy itself.
The launch funnel, the metrics cheat sheet, and the budget rhythm behind every campaign on this site — one free PDF, no signup.
Knowledge base, not live AI — instant answers